Botânio dives deep into the essence of nature in search of inspiration. With an innovative, chemical-free approach and cutting-edge technology developed through extensive research, we have created a line of superior quality cosmetics.

While the naming process results in soft words, the aesthetic evokes popular contemporary and organic styles, where appropriate for the brand’s application. Architectural elements like cobogós, emblematic of Brazilian culture, were incorporated to shape the identity, providing a visual connection that conveys authenticity, ties to local culture, and a contemporary touch.

 

Project deliverables

Market Research
Naming
Trend study
New Brand Visual Identity
Brand Messaging
Sensorial (Sound & Scent) Branding
Brand Personality
Video & Motion