While the conception of names results in soft words, the aesthetics invoke popular contemporary and organic styles, appropriate to the brand’s application. Architectural elements such as cobogós, representative of Brazilian culture, have been incorporated to shape the identity, providing a visual connection that evokes authenticity, ties with local culture, and a contemporary touch.

 

Project deliverables

Market Research
Naming
Trend study
New Brand Visual Identity
Brand Messaging
Sensorial (Sound & Scent) Branding
Brand Personality
Video & Motion

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