Rise your presence above the noise.
Branding Strategist with 15 years of experience in key skills in visual identity, naming and motion. I create elastic, simple and timeless brands designed to scale and create larger ecosystems.
I have been working to craft and define projects for a variety of brands including Samsung, Randstad Global, Mercer, Marsh & McLennan Companies, Dengo Chocolates, American Chamber of Commerce, Ford, Atlas Schindler, Growens, Endress+Hauser, among others. All recent projects can be seen in my portfolio.
I am super collaborative and with clearly defined goals. It’s how we form trust and build a connection. I keep my process simple, transparent and direct with a heavy focus on creating unique narratives and stories to create purposeful, holistic and scalable identity systems.
I like to work with ambitious companies, startups and brands. Revamping, enhancing or working from the ground up, I love to create experiences that feel unique, bold and impactful. My adaptive creative style and vision allows me to tackle any industry type.
During the last year i understand that it was necessary a bold move in response to the inconstancies of current media, ideas and formats. There has been a shift in the way brands are understood and experienced.
The visual identity and a consistent message are part of a larger ecosystem. Brands are understood through their interactions with people. This means that brands’ actions and behaviors are as important as their image.
The understanding and experience of brands has changed, requiring that other actions and behaviors are as important as the image and message. Digital marketing is about answering questions, but behavioral branding is about anticipating those questions.
